If you own a retail furniture store and are looking to purchase furniture wholesale from an online store, please exercise caution before showing your customers, if they are in your store, an unfamiliar wholesale furniture website. As you know, many of your local competitors have adopted the use of “wholesale furniture” in their names in order to give the illusion to the furniture shopper that they are getting a special to the trade pricing structure or deal. Since the internet has opened up wholesale markets to many companies that you may have never heard of before, not all wholesale furniture websites are out for your best interests, in fact many of them are your competitors. How to tell your competitors apart from reputable wholesalers is not difficult if you shop with a skeptical eye.

A general search online for the term wholesale furniture is going to bring up results that probably are not what you are looking for. Most wholesale furniture companies are not geared to selling online, they are still going to high point and seeing you sporadically throughout the year. Their product offerings are usually only updated one or two times per year just for the market. Instead you find just what you would in your local market but now they are online, your competitors evoking the wholesale furniture name in order to give the illusion of a discount.

A great way to see if the furniture store is a wholesaler is if you have instant access to pricing. As you know, a competitive tool that you use in order to outsell your competition is the lack of pricing discovery for your customers. If the website displays pricing then your customer will know how much you pay for the item and therefore your margins will be non existent. Another way to see is if shipping is included as if you are going to place a bulk order it is almost impossible to pre calculate shipping costs for a true furniture wholesaler. How are we supposed to know if you are going to order one sectional sofa or one hundred? If you plan to do a bulk order, ask for a discount and shipping and see if they can accommodate you.

In general, a true furniture wholesaler will hide prices so you can make more profit at your furniture store. Also, a wholesale furniture company will usually ask to itemize out shipping and will not provide a one price includes all services mentality. Just paying a little attention to what the online store is saying will go a long way to saving your time and your customers time in your furniture store.

Yang Anderson is a specialist in wholesale furniture.

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